If there is something that irritates me about some cosmetics manufacturers, it is that they often try to pass on a certain product to be one thing when it obviously isn’t it.

Case in point is Billion Dollar Brows which, in all the ads I’ve seen both in and out of Amazon, is being plugged as an eyelash growth product as well. Just one look at the ad and my cousin bought a tube (not a vial) of the product without even bothering to read the fine print.

But, for my poor cousin’s sake, I’m doing a nitty gritty review on this brow product to see if it has what it takes to be an eyelash product.

What is Billion Dollar Brows

From its product description alone, Billion Dollar Brows is already being plugged as a serum for the repair and restoration of thin and over-plucked eyebrows. There is absolutely no mention of its being for use on the eyelashes.

Here is another reason why this product is clearly for the eyebrows only and not the lashes. In its ingredients list, it contains two parabens, namely Methylparaben and Propylparaben. As you all know by now from previous reviews, parabens are known irritants which may cause redness, itching and swelling in the eyes.

The other ingredients of Billion Dollar Brows include Sodium Chondroitin Sulfate, Magnesium Aluminum Silicate, Propylene Glycol, ProlineGlucosaminoglycans, 3 Aminopropane Sulfonic Acid, Riboflavin 5 Phosphate, Hydroxyethylacrylate / Sodium, Acryloyldimethyl Taurate Copolymer, Biotin, Saw Palmetto Berry Ext, Saw Palmetto Lipidic Sterolic, Squalane, Polysorbate 60, Triethanolamine, Citric Acid, DMDM Hydantoin, Phenoxyethanol, Hydrolyzed Soy Protein, and Deionized Water.

Even its instructions clearly state that it should be applied nightly on the brow line with an applicator. Absolutely no mention of eyelashes.

So What, Right?

You are probably wondering why I am making such a huge deal of this. I’ve always valued the high and mighty dollar and I certainly don’t want to see relatives, friends, and you the reader be taken in by manufacturers who are tricking people into dishing out their hard earned cash for products that have a different purpose.

Anatomically speaking, the skin in the eyelids in comparison with the eyebrows is very thin, and thus would require a smaller amount of both chemical and botanical substances for it to be able to work. The eyebrows are thicker and so would need a larger amount of these active ingredients. So, naturally, applying a product intended for the eyebrows on the eyelashes may lead to skin or eye irritation which may result in more serious eye conditions.

It does not surprise me that majority of the reviews for Billion Dollar Brows revealed that the product did not work as promised. For those few who did, the product was very slow acting with some only seeing new hairs after 6 months.

Still, for my cousin’s sake, I decided to try out the product on my own lashes just to see if it would work. Because it is thicker in consistency, I had difficulty in putting a small amount of Billion Dollar Brows. That first time, my eyes stung and watered so I had to wash it off. I eventually was able to apply some, but I had to go immediately straight to bed and sleep because I was afraid of the product getting into my eyes again. I gave the product two weeks to work, the average time for most eyelash growth products. As expected, I did not see any new hairs growing on my eyelashes.

Let Billion Dollar Brows serve as an example for those of you who are easily taken in by false ads. Although it is cheap, do not buy it for use on your eyelashes. Personally, given its mixed reviews, I wouldn’t use it on my eyebrows either.

VN:F [1.9.17_1161]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.17_1161]
Rating: 0 (from 0 votes)